186. New Year, New News, New Cow: MBS [reads] Purple Cow by Seth Godin

With the new year, we’re doing something new with 2 Pages with MBS. Twice a month, you can listen in to the same excellent conversations, and we’ll also be dedicating a YouTube channel and newsletter to the show. With that said, I didn’t want to leave you without anything to tide you over until February. In this episode, I read from Seth Godin’s book, “Purple Cow,” and ask you the question: are you going to sit out the next round, or will you be a Purple Cow? [Reading begins at 05:25]

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Seth Godin | Purple Cow